Strategic focus
The central aspects of the speeches
Achieving industry goals together!
The conference is organized along four strategic development goals of the construction machinery industry. These goals run through both days of the conference and characterize the contributions of the decision-makers.
Sustainability in production, drives & operation
In order to reduce the carbon footprint and meet regulatory requirements, the transformation of construction machinery throughout its entire life cycle is gaining momentum. The focus is on alternative drive systems, energy storage, and the necessary infrastructure on the construction site—always with an eye on cost-effectiveness and scalability. There is also discussion about the impact of new technologies on production, service, and operation, and what is needed to ensure that low-emission solutions work reliably in practice.
Connected construction
The Digitalisation Connectivity machines and entire fleets opens up new potential for greater productivity, fewer downtimes, and better planning on the construction site. The focus is on how AI, IoT, data platforms, and real-time analytics improve the collaboration between machines, people, and processes and translate data into efficiency gains. At the same time, assistance systems, remote control, and automation demonstrate how precision and occupational safety can be increased in complex construction projects. Practical use cases are used to discuss which technical, organizational, and legal hurdles still need to be overcome—and how the path to (partially) autonomous construction sites can be further smoothed.
Market developments and political framework conditions
Practice sets the pace: clients and site managers are formulating increasingly clear expectations in terms of efficiency, Connectivity sustainability—and thus also in terms of products, services, and cooperation within the industry. The focus is on smoother interfaces between clients, construction companies, suppliers, and OEMs so that results can be implemented more quickly and reliably. International differences show where certain approaches are already working on construction sites and what ideas can be drawn from this for Europe. In addition, the focus is on the rapid integration of innovations into complex construction processes, as well as political and market levers that could accelerate infrastructure projects and significantly change the requirements for the construction machinery industry.

